Brand / IP · Characters
Peppa Pig
A preschool animation and character brand centered on Peppa, her family and friends. The official site's rights notice names Hasbro, Hasbro Consumer Products Licensing, Astley Baker Davies and HCPL, so the complete asset chain should not be reduced to one owner.
- Profile type
- Brand / IP
- Sources checked
- Recorded group affiliation
- Hasbro
Who is Peppa Pig?
Peppa Pig is an animated television series that first premiered in 2004 and, by its 20th anniversary in 2024, had been running in more than 180 territories. Hasbro owns the brand, and its annual report for 2025 notes that baby Evie joined Peppa and George in 2025.
Who licenses Peppa Pig products?
Hasbro runs licensing and merchandising programmes for Peppa Pig across multiple retail categories and works with Merlin Entertainments on seven Peppa Pig theme parks. Partners it named at the Las Vegas Licensing Expo 2026 included STAEDTLER (stationery), Tonies (audio play) and Hollo Books, which is working with Hasbro to expand the Peppa Pig universe in China.
What should buyers check?
Name the characters in the design; the family has grown, so artwork with Evie should come from current approved assets. Ask which licensee the product is made under and which categories and countries its licence covers. For toys and items for small children, plan the safety testing your destination market requires.
Sources: LEGO Group news: LEGO DUPLO Peppa Pig (23 Jan 2024) · Hasbro Form 10-K for fiscal 2025 (SEC) · Hasbro newsroom: Las Vegas Licensing Expo 2026 (19 May 2026) · Reviewed:
Brand affiliation
This identifies a portfolio relationship, not ownership of every right in every territory and category.
Before licensing
The work version, product category, territory, channels and term require written confirmation from the rights holder. This page makes no licensing commitment and does not apply a group ranking to this IP.
Discuss your brand briefSources
- Peppa Pig official site
- Peppa Pig official rights notice
- Hasbro Trading (China) · CLE exhibitor page (Chinese name reference)
- Identity image source
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Report a correctionRead before you source
Guides on licensed character products: how to check the rights chain and which brand rules apply.
About this directory
Independent brand directory. Listing does not establish licensing rights, representation or a CZWX partnership.