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Industry insights for licensed character merchandise: brand history, marketplace brand policy and EU product-safety rules, with named primary sources.
In 1929 a manufacturer paid $300 to put Mickey on a school tablet. Four years later a Mickey watch sold 11,000 units at Macy’s in one day. What happened in between still shapes licensed products.
Read articleSince 31 July 2026, IP, policy and regulatory complaints go through one guided page with a submission history. Reporting gets tidier; brand ownership does not change.
Read articleAn EU listing must show who made the product, who is responsible in the EU, what it is and how to use it safely. Fill the page from one file and it stays right.
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