Group · Toys & games
Hasbro
A business spanning games, toys, licensed consumer products and entertainment. This group profile does not treat press contacts as merchandise licensing representatives.
- Profile type
- Group
- Sources checked
Brands & studios
Group affiliation does not establish merchandise, territory or channel licensing rights.
Profile scope
This is a group-level record, not a complete inventory of trademarks, characters or territorial rights.
Updated:
Third-party ranking
No comparable ranking has been verified for this profile; this does not mean the group is unranked.
Business & regional routes
Available official pages are linked below. Regional entities, product scope, terms and sublicensing require separate confirmation.
Regional business routes are still being researched. Press or customer-service contacts are not substituted for licensing representatives.
Sources & corrections
Suggest a correctionWhat is Hasbro?
Hasbro, a Rhode Island corporation organised in 1926, describes itself as a leading games, IP and toy company. Its franchise brands include Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers, Play-Doh and Peppa Pig, and its subsidiary Wizards of the Coast develops and publishes tabletop and digital games.
Brand owner, licensor and licensee
Hasbro sells toys and games under brands it owns and licenses its intellectual property to other companies for apparel, publishing, home goods and electronics, and in some cases for toys, where out-licensing works better than making the product itself. It also makes products under licence from other rights holders: its annual report for 2025 names Marvel and Lucasfilm’s Star Wars, both owned by Disney, as well as Beyblade and Final Fantasy.
What should buyers check?
Ask whether the product is Hasbro’s own, made by a Hasbro licensee, or a Hasbro product based on a partner brand. For a Marvel or Star Wars design, confirm that the licence comes from that brand’s own rights holder, not only from Hasbro. Name the brand, product category, artwork and destination markets in your enquiry.
Sources: Hasbro corporate website · Hasbro Form 10-K for fiscal 2025 (SEC) · Reviewed:
Read before you source
Guides on licensed character products: how to check the rights chain and which brand rules apply.
About this directory
Independent brand directory. Listing does not establish licensing rights, representation or a CZWX partnership.