Brand / IP · Characters
Winnie the Pooh
This record concerns Disney’s Winnie the Pooh and friends presentation, distinct from the copyright status of the original literary works.
- Profile type
- Brand / IP
- In our catalogue
- 9 products
- Sources checked
Who is Winnie the Pooh?
Pooh is an A.A. Milne character. Disney’s D23 says Disney artists first animated him in Winnie the Pooh and the Honey Tree (1966), followed by three more theatrical featurettes, educational films and TV series. Disney’s official Pooh site presents him with his Hundred Acre Wood friends, including Piglet, Tigger, Eeyore and Christopher Robin, and is celebrating 100 years of Winnie the Pooh.
Who licenses Winnie the Pooh products?
For Disney’s Winnie the Pooh, the licensor is Disney: its annual report for fiscal 2025 names Winnie the Pooh among the major properties it licenses for third-party products. D23 notes that Pooh became one of the more popular Disney characters on merchandise, thanks to an early exclusive marketing agreement with Sears.
What should buyers check?
This profile covers Disney’s Winnie the Pooh. Tell the supplier exactly which artwork the design uses and ask for the Disney licence and approval that cover it; do not rely on general claims about the status of the original books. List every character on the product, the product type and the destination markets.
Sources: Disney – Winnie the Pooh official site · D23 – Winnie the Pooh · The Walt Disney Company Form 10-K for fiscal year 2025 (SEC EDGAR) · Reviewed:
Before licensing
The work version, product category, territory, channels and term require written confirmation from the rights holder. This page makes no licensing commitment and does not apply a group ranking to this IP.
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About this directory
Independent brand directory. Listing does not establish licensing rights, representation or a CZWX partnership.