Brand / IP · Characters
Pochacco
A Sanrio white puppy character with black ears and a sporty identity. The official profile includes character background, a design gallery and merchandise links.
- Profile type
- Brand / IP
- Sources checked
- Recorded group affiliation
- Sanrio

Who is Pochacco?
Sanrio’s official Japanese character page gives Pochacco’s debut year as 1989 and his birthday as 29 February, a leap-day birthday. He is a curious, slightly scatterbrained puppy boy who loves taking detours on his walks; his name comes from “pochapocha”, Japanese for plump.
Who makes Pochacco products?
Pochacco is a Sanrio character. Sanrio sells its own Sanrio Original goods and also licenses its characters to other companies; on the official character page, goods made under licence are tagged “Sanrio License” and listed apart from Sanrio Original goods. For a sourcing project, ask which company holds the licence and which countries and product categories it covers.
What should buyers check?
Some licensed ranges are collaborations with their own titles, such as baby and kids’ ranges made with an illustrator. Make sure the licence and artwork approval cover that exact design and every character shown, not only Pochacco, and send the artwork, product type, quantity and destination markets with your enquiry.
Sources: Sanrio Japan official character page: Pochacco · Sanrio corporate site: business overview · Reviewed:
Brand affiliation
This identifies a portfolio relationship, not ownership of every right in every territory and category.
Before licensing
The work version, product category, territory, channels and term require written confirmation from the rights holder. This page makes no licensing commitment and does not apply a group ranking to this IP.
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Independent brand directory. Listing does not establish licensing rights, representation or a CZWX partnership.


