Brand / IP · Characters
Paddington
Michael Bond's children's-book bear, who arrives from Peru at Paddington Station with a suitcase, a marmalade sandwich and a gift for turning daily life into gentle adventures.
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- Brand / IP
- In our catalogue
- 8 products
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Catalogue product illustration
Who is Paddington?
Paddington is the bear from Michael Bond’s stories. The official Paddington Store describes him arriving from Peru with nothing but a suitcase and celebrates his birthday on 25 June; in 2026 a new picture book marked the centenary of Bond’s birth.
Who owns and licenses Paddington?
Born Licensing, the appointed licensing agent for STUDIOCANAL’s Paddington in advertising and marketing, states that STUDIOCANAL Kids & Family Ltd owns the Paddington brand and that the films are produced by STUDIOCANAL. For merchandise, ask the supplier for its licence from the brand owner and what it covers.
What should buyers check?
Paddington comes in several looks: the official store sells Classic Paddington items with Peggy Fortnum’s illustrations alongside ranges for Paddington in Peru, TV’s The Adventures of Paddington and Paddington The Musical. Say which look your artwork uses and check that the licence covers it. For advertising or marketing use, Born Licensing is the appointed agent.
Sources: Official Paddington Store: Classic Paddington collection · Official Paddington Store blog: Happy Birthday Paddington (18 Jun 2026) · Born Licensing: Paddington advertising licensing · Reviewed:
Before licensing
The work version, product category, territory, channels and term require written confirmation from the rights holder. This page makes no licensing commitment and does not apply a group ranking to this IP.
Discuss your brand briefSources
- Official Paddington Store · A Bear Called Paddington
- Official Paddington Store · Happy Birthday Paddington
- Identity image source
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Independent brand directory. Listing does not establish licensing rights, representation or a CZWX partnership.