Brand / IP · Characters

Badtz-Maru

A Sanrio penguin character with a distinctive black-and-white appearance. The official profile introduces his background, friends and design collections.

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Profile type: Brand / IP
Sources checked: 2026-09-09
Recorded group affiliation: Sanrio

Brand / IP

Who is Badtz-Maru?

Sanrio’s official Japanese character page gives Badtz-Maru’s debut year as 1993 and his birthday as 1 April, April Fools’ Day. He is a mischievous, contrary penguin boy who collects photos of stars known for villain roles and dreams of becoming a company president.

Who makes Badtz-Maru products?

Badtz-Maru is a Sanrio character. Sanrio sells its own Sanrio Original goods and also licenses its characters to other companies; on the official character page, goods made under licence are tagged “Sanrio License” and listed apart from Sanrio Original goods. For a sourcing project, ask which company holds the licence and which countries and product categories it covers.

What should buyers check?

Collaboration packaging carries another company’s brand as well as a Sanrio character, so check that the approval covers both. For your own project, confirm the licence holder, the exact artwork and every character shown, and send the artwork, product type, quantity and destination markets with your enquiry.

Sources: Sanrio Japan official character page: Badtz-Maru · Sanrio corporate site: business overview · Reviewed: 2026-10-17

Brand affiliation

Sanrio →

This identifies a portfolio relationship, not ownership of every right in every territory and category.

Affiliation source

Before licensing

The work version, product category, territory, channels and term require written confirmation from the rights holder. This page makes no licensing commitment and does not apply a group ranking to this IP.

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