Brand / IP · Entertainment
Wicked
A musical fantasy film series set in Oz. Film assets and licensing should be distinguished from the stage musical.
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What is Wicked?
Wicked is Universal Pictures’ film adaptation, directed by Jon M. Chu, of the stage musical with music and lyrics by Stephen Schwartz and book by Winnie Holzman, from Gregory Maguire’s novel. The first film was released in November 2024 and the second, Wicked: For Good, in November 2025.
Who runs Wicked licensing?
Film merchandise comes from Universal Products & Experiences, which named Mattel and LEGO as master partners for the first film in May 2024. For Wicked: For Good, NBCUniversal says more than 400 partners were signed, including over 165 brand partners returning from the first film.
What should buyers check?
Confirm whether the licence covers artwork from the first film, Wicked: For Good or the stage musical; approval for one source should not be assumed for another. Check that the characters you use, such as Elphaba and Glinda, are included, and ask which Universal licensee the product is made under.
Sources: Wicked: For Good – official synopsis · NBCUniversal: A Global Lineup of Wicked Product Collaborations Will Defy Gravity This Fall (20 May 2024) · NBCUniversal: How Wicked: For Good Became a Global Collaboration Story (2 Dec 2025) · Reviewed:
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The work version, product category, territory, channels and term require written confirmation from the rights holder. This page makes no licensing commitment and does not apply a group ranking to this IP.
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