Brand / IP · Entertainment

Stranger Things

A series set around Hawkins and supernatural events, documented by Netflix’s official media center.

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What is Stranger Things?

Stranger Things is a Netflix series created by the Duffer Brothers that debuted in July 2016. Its fifth and final season, set in the fall of 1987, is produced by Upside Down Pictures and 21 Laps Entertainment.

Who licenses Stranger Things products?

In January 2025 Netflix announced Jazwares’ new toy line as the first global master licensing agreement for Netflix and Stranger Things, covering figures, playsets, toy vehicles, plush, costumes and pet toys. For the final season Netflix unveiled a 2,593-piece LEGO Icons Creel House set and said Netflix Consumer Products and Amazon EMEA would launch over 1,000 Stranger Things 5 products.

What should buyers check?

If a design combines Stranger Things with another brand, both rights holders have to approve it. Say which season the artwork comes from, whether it is the live-action show or the animated spin-off Netflix has announced, and whether actors’ faces appear, and ask which licensee the product is made under.

Sources: About Netflix: Jazwares Goes Deeper Into the Upside Down With Netflix’s Stranger Things to Launch All-New Toy Line (29 Jan 2025) · About Netflix: Netflix Opens the Rift to a Treasure Trove of All-New Stranger Things Must-Haves (2 Dec 2025) · Netflix Media Center: Stranger Things · Reviewed:

Before licensing

The work version, product category, territory, channels and term require written confirmation from the rights holder. This page makes no licensing commitment and does not apply a group ranking to this IP.

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Guides on licensed character products: how to check the rights chain and which brand rules apply.

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