Group · Toys & games
Mattel
A toy and entertainment brand business. An official joint announcement provides historical partnership evidence, not a complete statement of current licensing rights or availability.
- Profile type
- Group
- Sources checked
Profile scope
This is a group-level record, not a complete inventory of trademarks, characters or territorial rights.
Updated:
The current portfolio page requires further review. Historical official material does not establish that an agreement remains valid.
Third-party ranking
No comparable ranking has been verified for this profile; this does not mean the group is unranked.
Business & regional routes
Available official pages are linked below. Regional entities, product scope, terms and sublicensing require separate confirmation.
Regional business routes are still being researched. Press or customer-service contacts are not substituted for licensing representatives.
Sources & corrections
Suggest a correctionWhat does Mattel own?
Mattel, founded in 1945, describes itself as a play and family entertainment company. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket.
Brand owner, licensor and licensee
Mattel makes toys under its own brands, licenses those brands to other companies for consumer products and also takes licences from entertainment companies. On 15 September 2026 Mattel and BBC Studios announced a multi-year global licensing partnership bringing Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket and UNO products from autumn 2026. A product with a Mattel brand on it may be made by Mattel, by a licensee, or combine a second property.
What should buyers check?
Ask whether the product is made by Mattel or under a Mattel licence. For licensed products, ask for the licensee’s name, the brands and categories covered and the sales territories. Co-branded items such as Bluey × Barbie involve two rights holders, and both licences have to match the product.
Sources: Mattel: About us · Mattel newsroom (15 Sep 2026) · Reviewed:
Read before you source
Guides on licensed character products: how to check the rights chain and which brand rules apply.
About this directory
Independent brand directory. Listing does not establish licensing rights, representation or a CZWX partnership.