Brand / IP · Entertainment
KPop Demon Hunters
An animated film combining pop music and fantasy. The official announcement distinguishes production and toy partnerships; category agreements do not establish universal licensing rights.
- Profile type
- Brand / IP
- Sources checked
What is KPop Demon Hunters?
KPop Demon Hunters is a Netflix film produced in partnership with Sony Pictures Animation and directed by Maggie Kang and Chris Appelhans. It was released in June 2025.
Who makes KPop Demon Hunters toys?
On 21 October 2025 Netflix named Mattel and Hasbro each a global co-master toy licensee. Mattel covers dolls, action figures, accessories, collectibles, playsets and co-brand collaborations, with worldwide distribution from 2026, and is opening presales for a three-pack of HUNTR/X dolls; Hasbro’s 2026 line includes special feature plush, youth electronics and role play, plus collaborations with Hasbro Games, Wizards of the Coast, Nerf and Furby.
What should buyers check?
With two co-master toy licensees, ask which company the product is made under and check that the category falls within that partner’s scope. The announced deals cover toys and games; for apparel, bags or stationery, ask who granted the licence for that category, and list the characters or groups, such as HUNTR/X, that the design uses.
Sources: About Netflix: Netflix Goes Golden Forging Unprecedented KPop Demon Hunters Master Toy Partnerships with Mattel and Hasbro (21 Oct 2025) · Reviewed:
Before licensing
The work version, product category, territory, channels and term require written confirmation from the rights holder. This page makes no licensing commitment and does not apply a group ranking to this IP.
Discuss your brand briefSources
Updated:
Report a correctionRead before you source
Guides on licensed character products: how to check the rights chain and which brand rules apply.
About this directory
Independent brand directory. Listing does not establish licensing rights, representation or a CZWX partnership.