BRAND / IP
Peppa Pig
A preschool animation and character brand centered on Peppa, her family and friends. The official site's rights notice names Hasbro, Hasbro Consumer Products Licensing, Astley Baker Davies and HCPL, so the complete asset chain should not be reduced to one owner.
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Brand affiliation
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Before licensing
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- Peppa Pig official site
- Peppa Pig official rights notice
- 孩之宝商贸（中国）CLE展商页（中文名对应）
- Identity image source
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